Nic Mayne is counsel in Nixon Peabody’s Corporate practice group and is a member of the firm’s Entertainment & Media and Sports & Stadiums teams. He represents top global creators, talent-backed consumer ventures, investors, teams, venues, brand partners, agents, managers, NIL rights holders, and other key stakeholders in the sports and entertainment industries.
Nic brings extensive experience in working with entertainment, sports, and influencer-focused businesses. He is skilled in structuring a range of deals, including talent NIL licenses, intellectual property agreements, venture and private equity investor agreements, brand sponsorships, venue-related agreements, vendor contracts, and M&A transactions. As lead counsel, Nic has handled multimillion-dollar financing rounds for venture capital and private equity-backed companies and has guided clients through mergers and acquisitions, with deal values ranging from millions to over one billion dollars. He also serves as a key advisor for entertainment, sports, and apparel businesses, celebrities and their brands, NIL collectives, and other clients on a wide array of corporate and business law matters.
Nic notes that platforms like YouTube and social media will continue to capture increasing consumer attention, positioning athletes, artists, and brands that engage with these platforms for significant growth. The evolution of college athletics is expected to bring more influencer stakeholders into this expanding space.
